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AboutWe didn't start with clients.
We started with ourselves.
Before we sold this to anyone, we ran it on our own company. We mapped every workflow, ranked every manual task by what it actually cost us, and automated in that order. Manual work fell from 87 hours a week to 35. Same output, same headcount, nobody laid off.
That experiment became the Execution Blueprint™. We are not selling a theory. We are selling the thing that worked on us first, in the same order it worked. Baselined — how we measureHow we measure →
How a delivery team became an automation company.
A delivery team
Building production software for US and Canadian companies. Logistics, healthcare, ecommerce, legal, construction, services. Different industries, and always the same complaint from the operations side: too much of the day is typing.
The pattern got obvious
The same four workflow shapes kept appearing regardless of sector: inbound documents, recurring reports, chasing, and repetitive questions. The vocabulary changed. The workflow did not.
We ran it on ourselves
Rather than pitch it, we tested it. Every internal workflow mapped and scored, automated in cost order. 87 hours a week of manual work became 35, with zero layoffs. The method that produced that became the Blueprint.
Promata
A separate company for one job: find the manual work, count what it costs, and build only what pays for itself. Fixed prices, published methodology, and every number labelled with where it came from.
Built by operators, not theorists.
Haris Zafar
Promata is led by Haris Zafar, who has been writing production code since 2014 and running delivery teams since 2020. He still reviews architecture on live engagements, which is unusual for a founder and deliberate.
Behind him is a team of 50+ senior engineers. We have shipped production systems for logistics, healthcare, ecommerce, legal, construction and services companies. That matters for exactly one reason: we have already seen where the hours hide in a business like yours. We just haven't seen yours yet.
Boring is beautiful.
Invoice intake beats chatbots
The work worth automating is rarely the work that demos well. It is the thing somebody does forty times a day without thinking about it.
Count it before you fix it
Almost nobody knows what their manual work costs, which is why almost nobody fixes it. Counting is the first thing we do and the last thing most agencies do.
We turn down work. Often.
If the process needs judgment, relationships, or creativity, hiring is the better answer. Saying that costs us a project and buys us a reputation.
Own what you paid for
Code, documentation, credentials, orchestration. Yours. We win by being worth keeping, not by being hard to leave.
You should be asking these.
Promata launched in 2025. Why should we trust it?
You should trust the team, not the name. The people behind Promata have been building production software for US and Canadian companies since 2020, and the logos on our homepage are companies whose systems we built. The brand is new. The delivery record is not, and we would rather say that plainly than imply otherwise.
Who actually does the work?
Senior engineers, in-house. The person who scopes your build reviews the code for it. We do not subcontract delivery, and the engineer who ran your engagement is the one who writes the limitation section of your case study.
Where are you based?
Engineering is distributed across our team, with commercial presence in North America. If you need specifics for procurement, ask on the call and we will answer plainly rather than making you find it.
What happens if we stop working with you?
Everything keeps running. Builds are deployed in your accounts, on your infrastructure, with your credentials. You own the source, the documentation and the orchestration. Support plans exist and are never required.
Bring us your hardest operational challenge.
One call. Ten days. A plan your board can approve, and it's yours either way.